The only rule is that the marshmallow has to go on top. Four-person groups compete to build the tallest tower out of 20 pieces of raw spaghetti, a yard of scotch tape, and a single standard-size marshmallow. My favorite culture test of all time is the Spaghetti Tower Contest. Amplifying warmth doesn’t just feel nice-it builds the foundation of safe connection on which everything else is built. Both coach and player are paid extremely well, but Pop is affirming a deeper truth: you matter. Those are his words: “Thank you for allowing me to coach you.” By all logic, this makes zero sense. At the end of every NBA season, Coach Pop meets with each player and does something surprising: he thanks them for allowing him to coach them. One of my favorite examples is San Antonio Spurs coach Gregg Popovich. We share a future.” Strong cultures send belonging cues like crazy. A belonging cue is a short, simple, warm behavior that says, “I see you. But it’s not magic-it’s psychological safety, and it happens through behaviors called belonging cues.
As a part of that group, you felt that signature sense of energy, selflessness, and possibility we call this “group chemistry,” because it feels like magic. Maybe it was through sports, with family, or at work.
Think about the best, most cohesive group you’ve ever been a part of. Listen to the audio version-read by Daniel himself-in the Next Big Idea App. He is also a contributing editor for Outside magazine.īelow, Daniel shares 5 key insights from his new book, The Culture Playbook: 60 Highly Effective Actions to Help Your Group Succeed. Coyle spent the past seven years studying and visiting top-performing group cultures-like Pixar, San Antonio Spurs, IDEO, and military special-operations units-and collecting their best culture-building methods. His other books include The Talent Code, The Secret Race, The Little Book of Talent, and Hardball: A Season in the Projects, which was made into a movie starring Keanu Reeves. Daniel Coyle is the New York Times bestselling author of The Culture Code, which was named Best Business Book of the Year by Bloomberg, BookPal, and Business Insider.
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